Womens' magazine 'Scarlet' has partnered with Global Personals, an online dating and social networking website developer, to launch a dating channel on its website

Date: 2007-01-18

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The new dating site, which has access to dating system company White Label Dating's 'singles' members, has been live for just over a month but has been officially launched to coincide with the February issue of the magazine, available this week.

"Social networking sites are constantly growing in popularity and a dating channel is a must have for any publication looking to expand its online presence," said Steve Pammenter, MD of Global Personals.

Scarlet's readership is predominantly female, between 25-45-years-old and single, and the brand is positioned towards the woman's market in a similar way as 'lads' magazines are to men.

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