DreamNex has launched new instant messaging software

Date: 2007-07-25

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In beta test since March 2007, the software was launched officially on Monday on the SexyAvenue.com website with the addition of a “Dating” section. The use of instant messaging software intended specifically for SexyAvenue’s online dating service offers a number of advantages for users:

• Dial-Messenger allows for instant and practical dialogue with all connected users, making it user-friendly and offering the instant messaging functions with which internet users are familiar.
• The software enables users to remain connected without having to stay on the website, so that they do not miss out on any chat opportunities and can be notified of new messages immediately. It also enables DreamNex to promote its other activities.
• Users’ photographs can only be seen by users they have authorised. Initial contact is therefore always done without photographs, which favours meeting people and avoids the phenomenon of excessive interest in the best photographs, making dating chances fairer.

Fun and commitment-free dating in a monitored and moderated environment. Users are free to choose whether they are looking for love or just fun, for example by filling in their profile with sexier photographs from their private album, which can only be viewed by other users by invitation.

This freedom offered to users is strictly monitored in order to maintain a clean and respectful environment. Each profile is validated before being put online, chats are monitored and warnings identify any suspicious use. Incorrect profiles are amended or deleted. This permanent moderation is performed by an in-house team with the support of two specialist service providers. Rapid success for this complementary business line. Thanks to its large audience of over 20 million visits per month, DreamNex has been able to launch this complementary new business line in a short space of time. In the first month, DreamNex was ranked No. 4 in the online dating sector in France in terms of audience (source: Médiamétrie, March 2007).

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